The Story Secret

There’s an old saying in sales – “facts tell and stories sell” and anyone that has ever sold anything knows that this is so true.  Smart salespeople and entrepreneurs realized this long ago and inevitably bring “story” into the conversation when they are working with prospects. 

Image courtesy of Engagient.com

Image courtesy of Engagient.com

Far more than just features and benefits, story puts you into a completely different place in the buying conversation – you start to envision yourself in the story and guess what?  You start making the same decisions that the storyteller made.

Before you know it, you’ve bought the item, be it a tool for the kitchen, a new phone, or a house.

Here at Nuila Events, we’re happy to share an interactive opportunity to craft your own story and learn to use it for your business! Presented by The Honest Entrepreneur, The Story Secret event welcomes expert storyteller, Michael Kass, who teaches participants how to reframe sales tactics and build instant connections using their own expertly crafted stories. Watch this short video as Michael introduces the event and shares about what you can expect to take away from the event!

Event organizers - think about your own story for a few minutes and how it applies to an event that you are putting on – be it for the holidays or for the company.  What is the story that you are telling in how the event is organized?  Is it one of success?  Struggle?  The best year ever?  

All these things need to go into your own event planning because they are all a part of the message that you convey to your guests.  In many cases, the nature of the party suggests what the expectation of the event is.  In the end, putting on a great event has a lot more to do with the feel of the event versus how good the entertainment or the food was – again – storytelling.  

We’re truly looking forward to hosting this event on March 10th, 2017.  As specialists in helping clients to create story through their events, working with an expert in actually creating the story that small businesses use is going to be a great experience.  You can find out more about The Story Secret by clicking right here; and if you've found yourself with end-of-year meeting planning that has left you in a panic, make sure that you reach out to us at Nuila Events and let's see what we can do to help you write a different ending to the story, too.