We know that over the years, we’ve shared a lot of “inside scoop” stuff through these pages and in the course of working with so many wonderful organizations, but not a day goes by when we’re not asked how we manage so much “stuff” in any event – and all of them.
It all comes down to understanding the scope of the job. Over the years, this has evolved into a comprehensive document that we use on any proposal so that we absolutely understand what our client needs and they know exactly what they are getting from Nuila Events.
Now we know what you’re thinking, and you’re right – one size never fits all. So as we start to work with new clients and plan any event, we look at the “Four Pillars.”
1) Venue Sourcing
The first thing we do in the process of planning any event is look at it from the participant’s perspective. That begins with a focus on selecting the right venue and making the necessary bookings for meeting space, any blocks of hotel rooms and certainly understanding how the space needs to be used. We’ve even aligned ourselves with Experient, a Maritz Global Events company, to help our clients receive even better rates and protection for all of the sourcing needs.
2) Sponsorship & Exhibitor Sales
From there, we move on to understanding if and how sponsorship and exhibitors can help to offset the costs of the event. We want to make sure that your guests have access to truly amazing resources that complement your organization. For companies in the technology field, we would seek out other companies that work in conjunction with our client to see how their presence can maximize the value of the event. In the case of a non-profit, we would look to corporate sponsors that want to increase their presence in that arena and seek out relationships and opportunities that maximize the effect of the event.
3) Meeting Management
After we have the space and sponsors or exhibitors, we really drill into the meeting management role. 80% of the problems are in this 20% of the work! This often means choreographing the schedule down to the minute. Meeting management is the truly in-depth hard work in the business, especially since this is the visible part of the event. It is just like watching a duck in a pond – all the work is going on where you can’t see it!
4) Exceptional Content
Of course, a great event is made that way not just by an organization but by the things that they share at the event. Public speaking is not the strongpoint of many folks, and a bad keynote speaker can absolutely tear down every bit of goodwill the event should have garnered. While we consider it to be the last of our “Four Pillars,” this is every bit as important as the others. Over the years, we have partnered with many seasoned stage speakers in a variety of spaces to be able to provide our clients with a “speaking solution” to nearly every event – from business to personal.
We know, we know - it all sounds simple, and after many years of planning events, it is. By using our “Four Pillars,” we are able to see the best execution plan for any event and make sure that every client, from the Fortune 500 to a new non-profit, can put on a memorable event that helps to build their own culture and success story – and better yet, meet their budgeting needs with no surprises.
Have you got a corporate event planned? Let us know how we can help and make sure that your own “Four Pillars” don’t fall – contact Nuila Events, LLC right here or just pick up the phone and ring us up at (949) 238-8066. We’d love to show you how great it can be!