State of Affairs….

One of the most amazing components in the meeting and events industry is that while the core event doesn’t really change, everything attached to that event is based on trends.

Think about it – no matter the event – some version of it has likely been around for centuries!  Conferences, business parties and holiday celebrations - these are the old mixed with the new – food, fashion, and especially technology.  So what are some of the newest trends when it comes to hosting a great event or meeting?  Read on!

LinkedIn

LinkedIn

Security

Honestly, event and meeting security has always been a condition of event planning, but the world we live in today does have a different component to it.  Not to be a downer, but the days of a first aid kit stashed in the car are gone, and the planning phase of any event has to have the conversation about security.  We’re not ready to put up a metal detector, but depending on the guest list and the venue, having a beefed up security plan is definitely a bigger consideration.

Marketing

The magic of any event has always and continues to be based on engagement.  That trend continues by providing a full marketing campaign prior to the event that then evolves seamlessly into a mobile platform for the event.  Generally this is a stand-alone app for event attendees (or in some cases, anyone who signs up or at least RSVPs), then, post-event, this evolves again into a successful marketing campaign for the company or sponsors who hosted the event.  These days, it is less about the total event than about creating a community and engagement from the moment a participant signs up.

Of course, planners have always kept their finger on the pulse of the logistics of any given event, but more and more, we are asked to actively participate and work in the marketing of a given event – especially events for member-based organizations.   The nature of events planning is no longer based solely on the revenues that an event raises because people may not buy right that second, but an event can tip consumers to make a choice days, weeks, or even months later.  The new benchmark is engagement levels and increased overall participation by onsite and at-home participants.

Locatory.com

Locatory.com

The new school of thought is this - hundreds or thousands of people are getting together, all selling, buying, learning and networking, so as experts in the planning and execution of events, we know that every attendee cannot interact with every other attendee or sponsor.   It is impossible to connect with all attendees in person.   Successful events now integrate technology like an event app to provide the maximum ROI for attendees, sponsors and exhibitors.

Event Locations

The newest trends, if we can call them that, are also in the event destinations.  No matter what the event could be, to stay in touch with clients, those clients want more.  A considerable part of that is driven by hotels and their amenities.  People traveling to events usually need a place to stay, and increasingly, they want a full experience.  We expect to see resorts engage even more than they currently do, given the relatively low cost of travel right now.  At the same time, consumers are also taking more family members to events, even if they aren’t going to attend.  Having a full service resort to keep your spouse and kids “busy” while you work is a big draw, and full service hotels know that.  They would rather lose a little on room rates for a larger event and make that up in increased food, beverage, and amenity sales.  

Also, we’ve seen random off-site venues chosen – a converted warehouse, parking garages, even pop-up tents – to engage clients in almost a “flash-mob” style of event.  Expect to see this happen even more (and present a true logistical challenge!)!  Why?  There is one big reason- Millennials.  

Heritage Restoration

Heritage Restoration

Millennials (Generation Y)

The generation gap.  The so-called Millennial generation is comfortable with technology, is mobile, and is not working traditional office hours.  Added to that, they are often questioning why certain standards exist, and the values that they believe in are different.  The same goes for what they like in an event – seemingly random but with a specific goal, along with a healthy dose of fun.

As event organizers, we continue to adapt any offer to understand how it can be received by the Millennial generation.   A study conducted by Amsterdam RAI in 2013 which compared Generation X (the generation born from roughly 1964 to 1985) to the Millennial generation  gave an outlook on the behavior of future exhibition visitors' and revealed that they will mostly be looking for a real "experience", personalized offerings and that they want to be an active part of the event.   

Everplans

Everplans

What do all these things mean?  Depending on what an event needs, everything or nothing.  If you are hosting a black tie event, that event will mostly go off with the same care and planning – and strategy – that would have been used a generation ago.  On the other hand, new technology could make that event truly amazing – a purpose-built mobile app, global live streaming, and an unsuspecting venue could take “nice” to “Unbelieveable!”

Nuila Events Four Pillars

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We know that over the years, we’ve shared a lot of “inside scoop” stuff through these pages and in the course of working with so many wonderful organizations, but not a day goes by when we’re not asked how we manage so much “stuff” in any event – and all of them.

It all comes down to understanding the scope of the job.  Over the years, this has evolved into a comprehensive document that we use on any proposal so that we absolutely understand what our client needs and they know exactly what they are getting from Nuila Events.

Now we know what you’re thinking, and you’re right – one size never fits all.  So as we start to work with new clients and plan any event, we look at the “Four Pillars.”

1) Venue Sourcing

The first thing we do in the process of planning any event is look at it from the participant’s perspective.  That begins with a focus on selecting the right venue and making the necessary bookings for meeting space, any blocks of hotel rooms and certainly understanding how the space needs to be used.  We’ve even aligned ourselves with Experient, a Maritz Global Events company, to help our clients receive even better rates and protection for all of the sourcing needs.

2) Sponsorship & Exhibitor Sales

From there, we move on to understanding if and how sponsorship and exhibitors can help to offset the costs of the event. We want to make sure that your guests have access to truly amazing resources that complement your organization.  For companies in the technology field, we would seek out other companies that work in conjunction with our client to see how their presence can maximize the value of the event.  In the case of a non-profit, we would look to corporate sponsors that want to increase their presence in that arena and seek out relationships and opportunities that maximize the effect of the event.

3) Meeting Management

After we have the space and sponsors or exhibitors, we really drill into the meeting management role.  80% of the problems are in this 20% of the work!  This often means choreographing the schedule down to the minute. Meeting management is the truly in-depth hard work in the business, especially since this is the visible part of the event.  It is just like watching a duck in a pond – all the work is going on where you can’t see it!

4) Exceptional Content

Of course, a great event is made that way not just by an organization but by the things that they share at the event.  Public speaking is not the strongpoint of many folks, and a bad keynote speaker can absolutely tear down every bit of goodwill the event should have garnered.  While we consider it to be the last of our “Four Pillars,” this is every bit as important as the others.  Over the years, we have partnered with many seasoned stage speakers in a variety of spaces to be able to provide our clients with a “speaking solution” to nearly every event – from business to personal.

We know, we know - it all sounds simple, and after many years of planning events, it is.  By using our “Four Pillars,” we are able to see the best execution plan for any event and make sure that every client, from the Fortune 500 to a new non-profit, can put on a memorable event that helps to build their own culture and success story – and better yet, meet their budgeting needs with no surprises.  

Have you got a corporate event planned?  Let us know how we can help and make sure that your own “Four Pillars” don’t fall – contact Nuila Events, LLC right here or just pick up the phone and ring us up at (949) 238-8066.  We’d love to show you how great it can be!

Nuila Events: Your Complete Event Resource!

bucketofhopemsia.com

bucketofhopemsia.com

Hello friends!

Well, here we are, careening through early 2016 and so many of you have fresh new budgets for the year, our phones have stayed busy answering questions about how we can help you handle just about any event you can think of.

Funny thing, Nuila Events, LLC really does do it all!

No matter what you and your organization are looking for, Nuila Events has already done it – from equipment and furniture rentals to managing your social media for an event, we are experts in making sure that your event goes off without a hitch.  Think of it like this:  Planning an event is no different than car maintenance.  Sound silly?  Not really – you can learn how to do everything you need to do to take care of your car and simply do it in your driveway. The downside?  All that time in your driveway is taking you away from work and family. 

 

It’s the exact same with planning an event with your business, whether you have a small business or large corporation!  Do you really want to get stuck negotiating contracts with hotels for sleeping rooms?  What about booking all the entertainment- and that includes lighting and any audio/visual equipment that you’ll need?  Negotiating with caterers and making sure that the menu is a great choice for your guests?  Lastly, don’t you want to enjoy the event that you are planning and not get caught up fielding the hundreds – yes hundreds- of questions that come up on event day?  Your guests deserve to see you and you deserve to see them – having a top-of-the-line event planner and management staff on site is exactly how you handle that.  Don’t get your hands dirty!

 

In the end, whether you are changing oil, training staff, or celebrating a great year, it comes down to time.  Nuila Events becomes the efficiency resource that you can use to handle every aspect of an event and make sure it is as first rate as you deserve it to be.   After a few years in the event planning business, we know exactly how to handle pre-event marketing, promotional pieces for your event, and even how to find and close sponsorships for you. 

In the end, we both know that doing it yourself is doing you in – take some time to reach out to us, no matter the event, and find out how we can serve you as you plan events this year.  Reach out to us right here  and let’s set how we can work together to make your event even better than you ever dreamed possible!