Sales

The Story Secret

There’s an old saying in sales – “facts tell and stories sell” and anyone that has ever sold anything knows that this is so true.  Smart salespeople and entrepreneurs realized this long ago and inevitably bring “story” into the conversation when they are working with prospects. 

Image courtesy of Engagient.com

Image courtesy of Engagient.com

Far more than just features and benefits, story puts you into a completely different place in the buying conversation – you start to envision yourself in the story and guess what?  You start making the same decisions that the storyteller made.

Before you know it, you’ve bought the item, be it a tool for the kitchen, a new phone, or a house.

Here at Nuila Events, we’re happy to share an interactive opportunity to craft your own story and learn to use it for your business! Presented by The Honest Entrepreneur, The Story Secret event welcomes expert storyteller, Michael Kass, who teaches participants how to reframe sales tactics and build instant connections using their own expertly crafted stories. Watch this short video as Michael introduces the event and shares about what you can expect to take away from the event!

Event organizers - think about your own story for a few minutes and how it applies to an event that you are putting on – be it for the holidays or for the company.  What is the story that you are telling in how the event is organized?  Is it one of success?  Struggle?  The best year ever?  

All these things need to go into your own event planning because they are all a part of the message that you convey to your guests.  In many cases, the nature of the party suggests what the expectation of the event is.  In the end, putting on a great event has a lot more to do with the feel of the event versus how good the entertainment or the food was – again – storytelling.  

We’re truly looking forward to hosting this event on March 10th, 2017.  As specialists in helping clients to create story through their events, working with an expert in actually creating the story that small businesses use is going to be a great experience.  You can find out more about The Story Secret by clicking right here; and if you've found yourself with end-of-year meeting planning that has left you in a panic, make sure that you reach out to us at Nuila Events and let's see what we can do to help you write a different ending to the story, too.

Nuila Events Four Pillars

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We know that over the years, we’ve shared a lot of “inside scoop” stuff through these pages and in the course of working with so many wonderful organizations, but not a day goes by when we’re not asked how we manage so much “stuff” in any event – and all of them.

It all comes down to understanding the scope of the job.  Over the years, this has evolved into a comprehensive document that we use on any proposal so that we absolutely understand what our client needs and they know exactly what they are getting from Nuila Events.

Now we know what you’re thinking, and you’re right – one size never fits all.  So as we start to work with new clients and plan any event, we look at the “Four Pillars.”

1) Venue Sourcing

The first thing we do in the process of planning any event is look at it from the participant’s perspective.  That begins with a focus on selecting the right venue and making the necessary bookings for meeting space, any blocks of hotel rooms and certainly understanding how the space needs to be used.  We’ve even aligned ourselves with Experient, a Maritz Global Events company, to help our clients receive even better rates and protection for all of the sourcing needs.

2) Sponsorship & Exhibitor Sales

From there, we move on to understanding if and how sponsorship and exhibitors can help to offset the costs of the event. We want to make sure that your guests have access to truly amazing resources that complement your organization.  For companies in the technology field, we would seek out other companies that work in conjunction with our client to see how their presence can maximize the value of the event.  In the case of a non-profit, we would look to corporate sponsors that want to increase their presence in that arena and seek out relationships and opportunities that maximize the effect of the event.

3) Meeting Management

After we have the space and sponsors or exhibitors, we really drill into the meeting management role.  80% of the problems are in this 20% of the work!  This often means choreographing the schedule down to the minute. Meeting management is the truly in-depth hard work in the business, especially since this is the visible part of the event.  It is just like watching a duck in a pond – all the work is going on where you can’t see it!

4) Exceptional Content

Of course, a great event is made that way not just by an organization but by the things that they share at the event.  Public speaking is not the strongpoint of many folks, and a bad keynote speaker can absolutely tear down every bit of goodwill the event should have garnered.  While we consider it to be the last of our “Four Pillars,” this is every bit as important as the others.  Over the years, we have partnered with many seasoned stage speakers in a variety of spaces to be able to provide our clients with a “speaking solution” to nearly every event – from business to personal.

We know, we know - it all sounds simple, and after many years of planning events, it is.  By using our “Four Pillars,” we are able to see the best execution plan for any event and make sure that every client, from the Fortune 500 to a new non-profit, can put on a memorable event that helps to build their own culture and success story – and better yet, meet their budgeting needs with no surprises.  

Have you got a corporate event planned?  Let us know how we can help and make sure that your own “Four Pillars” don’t fall – contact Nuila Events, LLC right here or just pick up the phone and ring us up at (949) 238-8066.  We’d love to show you how great it can be!