Let’s take a look at a recent activity that validates this phenomenon – the Ice Bucket Challenge. Once it started, there was no stopping it, and the organizers needed only had to post a few meaningful and targeted pieces … the apostles did the rest. It was on Facebook, in your Twitter feed, on the nightly news – everywhere!!!!
As it got bigger, the rainmakers got into it – the celebrities, the bloggers, the “movers and shakers” that made it such a big deal that everybody felt compelled to top what others had done. And it all started with a few people putting together an exciting and strategic plan that eventually kept making news. This is a brilliant example of how to use social influence to get others involved and create a media frenzy!
You can even start right in the Twitter feed of those rainmakers. You probably aren’t going to get Taylor Swift to answer a tweet, but if you can generate some momentum (start smaller – think Billy Ray Cyrus instead of Miley), soon you are getting into those six degrees of Kevin Bacon, and now you can get the celebrity – or just a widely-read blogger – to pick up the cause, throw your event a bone, and start to get some traction.