Sponsors

Nuila Events: Your Complete Event Resource!

bucketofhopemsia.com

bucketofhopemsia.com

Hello friends!

Well, here we are, careening through early 2016 and so many of you have fresh new budgets for the year, our phones have stayed busy answering questions about how we can help you handle just about any event you can think of.

Funny thing, Nuila Events, LLC really does do it all!

No matter what you and your organization are looking for, Nuila Events has already done it – from equipment and furniture rentals to managing your social media for an event, we are experts in making sure that your event goes off without a hitch.  Think of it like this:  Planning an event is no different than car maintenance.  Sound silly?  Not really – you can learn how to do everything you need to do to take care of your car and simply do it in your driveway. The downside?  All that time in your driveway is taking you away from work and family. 

 

It’s the exact same with planning an event with your business, whether you have a small business or large corporation!  Do you really want to get stuck negotiating contracts with hotels for sleeping rooms?  What about booking all the entertainment- and that includes lighting and any audio/visual equipment that you’ll need?  Negotiating with caterers and making sure that the menu is a great choice for your guests?  Lastly, don’t you want to enjoy the event that you are planning and not get caught up fielding the hundreds – yes hundreds- of questions that come up on event day?  Your guests deserve to see you and you deserve to see them – having a top-of-the-line event planner and management staff on site is exactly how you handle that.  Don’t get your hands dirty!

 

In the end, whether you are changing oil, training staff, or celebrating a great year, it comes down to time.  Nuila Events becomes the efficiency resource that you can use to handle every aspect of an event and make sure it is as first rate as you deserve it to be.   After a few years in the event planning business, we know exactly how to handle pre-event marketing, promotional pieces for your event, and even how to find and close sponsorships for you. 

In the end, we both know that doing it yourself is doing you in – take some time to reach out to us, no matter the event, and find out how we can serve you as you plan events this year.  Reach out to us right here  and let’s set how we can work together to make your event even better than you ever dreamed possible! 

How To Get Sponsorships for Your Event

Stop right there.  Before you start thinking about sponsors and colors and times and invitations, you need to ask yourself a question.  A very simple one:

Do I have the skills to pull this off, or is it going to be a train wreck?

If the little voice in your head screams “No! No! No!” – you need to quit pretending and call Nuila Events, LLC.  Corporate or Non-profit, we can help. But before the lightning strikes the merry-go-round, get a pro to handle this event.

Now, if you’ve held an event before, you probably know how important a role sponsors play in event success. Sponsors can help with providing resources, marketing the event as well as help with overall participation of the event. But the reality is that securing a sponsor is much harder than you may perceive. Securing the right sponsor takes a mix of marketing strategy, relationship building and creative thinking.  The real catch for many sponsors, before they decide to get involved, is what exactly is the plan?  Think about it from a strictly business point of view. Any investor in a business would want to see a pro forma. In a way, your potential sponsor does too.

 

First, stand in the "buying" shoes

 

Photo Credit To: Youtube.com

Photo Credit To: Youtube.com

When you ask for sponsorship, don’t be surprised if things don’t go your way at first. Very seldom will companies give you money simply because you’re holding an event.  Here is where having your plan for the event, and perhaps a successful partnership with a company that handles large events, will pay off.   Companies invest only when they know they’ll get something in return. Therefore, try to think from a sponsor’s perspective when pitching them. Ask yourself the following questions before calling potential sponsors:

  • What’s the event objective and event program?

  • How is my company benefiting from sponsoring this event?

  • What’s the demographic of the target audience? Is it the same with my own customer base?

  • Why is this event unique from others?

  • Does my company have an opportunity to directly engage the event participants?

  • How about brand exposure, promotion rights, or exhibit booth?

Sponsors are not necessarily expecting monetary returns, but rather wanting to leverage events to create brand awareness and interact with customers. You have to think like a marketer and come up with a sponsorship package that’s appealing to buyers.

 

Second - Know WHEN and WHO to pitch

 

Photo Credit To: thepitchacademy.com/   

Photo Credit To: thepitchacademy.com/

 

The process of applying for sponsorship is really time-consuming, especially when you’re approaching renowned brands. So start early and make sure to have plenty of time for your sponsorship campaign. If you have an urgent timeframe, then talking to the right person can make a great difference. Smart sponsorship advocates know the importance of figuring out who makes the final decision. You are going to have to get past the “gatekeeper” to get to the decision makers, and that just takes time.  If time is of the essence, you need to figure out ways to get there quickly or look elsewhere.

 

Third - Target the right brands that suit your event "objective"

 

Photo Credit To: gasolinelabs.wordpress.com

Photo Credit To: gasolinelabs.wordpress.com

This is so obvious we shouldn’t have to say it, but every year, as professional event organizers, we hear the horror stories.  Beer and alcohol companies asked to sponsor a carnival to help sick children. Barbecue sauces asked to sponsor vegetarian events.  It seems like common sense, but as deadlines loom, sometimes the ideas get crazier and crazier.  Simply put, don't collaborate with a sponsor that has an opposite value to the event you're hosting.  Emphasizing the “fit” between your audience and your sponsors can tighten-up the event theme as a whole. Think of your event goal and target audience first, and then match the right businesses to collaborate with.

 

Fourth - Don't forget sponsor's employees

 

Photo Credit To: www.greenbiz.com/   

Photo Credit To: www.greenbiz.com/

 

Studies indicate that employee involvement is becoming more and more crucial to businesses. Lots of businesses also invite employees to participate in volunteering or participating in corporate social responsibility activities. Therefore, when you are securing the right sponsors, don’t forget to ask for their employees’ involvement! For example, if you’re holding a running related event, have sponsors’ employees build a team and participate in the contest. Not only will you secure more attendees, but you also provide your sponsors a great chance for internal team-building activities.

 

Lastly - Creative Thinking!

 

The chart below showcases what sponsors care about when sponsoring an event.

Photo Credit To: www.sponsorship.com/


Photo Credit To: www.sponsorship.com/

Based on the above chart, one can see that brand exposure is definitely a ranked priority for businesses. But there is more to offer than brand exposure and a social media presence. You have to create exceptional value to your sponsors, think out-of-box, and explore every possibility. Possible choices could be guerilla marketing or even linking sponsors with event programs.  If you don’t have the answer, that’s okay.  They have a marketing department, start asking them!

 

A great example of going above and beyond for your sponsors would be Kohler, a bathing appliance company and the official sponsor of Bonnaroo, who brought a stunning shower experience into an event. Kohler provided two rows of container structures for private shower and clothes-changing. Kohler successfully promoted its products by satisfying the needs of event-goers. What a brilliant sponsorship idea! By looking at other successful venues such as Kohler’s, one can gather many great examples and ideas for their events.

 

Okay, the little voice in your head should really be working overtime now, and that’s what we’re here to do.  We’ve been saving our clients from disastrous events for years, and we know that not everyone can be an expert like us.  

 

No, seriously, we have helped clients out of some real dumpster fires.  

 

You are an expert at what you do, Nuila Events is an expert at planning and executing amazing corporate and non-profit events.  In fact why don’t you just tip –toe over to our website while the boss isn’t looking, reach out to us here, and let us help you figure out just how you are going to pull off that next amazing corporate event.  You can find us on the Social Media of your choice, and isn’t it better to have somebody to guide you through this process than to try to map it out on your own?

 

We know.  We help folks like you everyday.